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V-Mart, the world’s best performing department store chain in?2018 as per data compiled by Bloomberg, launched its 200th store in Mughalsarai, Uttar Pradesh. With this landmark achievement, the company has opened a total of 29 new stores in the current fiscal year so far.The 200th store is a key milestone for V-Mart, more so, because the brand added the last 100 stores in“We plan to invest about Rs 100 crore to add 80 new stores by financial year 2020-21. In the next phase of expansion we will focus on North East. We are also looking at clocking turnover of Rs 1,100 crore in two years time,”?J P Shukla, Founder & CEO of 1-India Family Mart, told PTI.Berluti currently has a store in New Delhi at DLF Emporio Mall and is scouting for a property in Mumbai to open its store.
How would you define Yoga Wear? What are the key differentiators of this segment from other sportswear categories?Is yoga wear as popular with men as with women? Is the kids category also looking at this new segment?Activewear is utility clothing, which boosts the physical performance and eases body movements, as it enhances comfort while engaging in fitness and sports activities. Technical performance is the core to an active apparel.
“Having understood the concept of Activewear as a lifestyle trend, technical fabrics play an important role as they enable one to easily adapt to different environmental settings, making it cross functional and long wearing,” says Sunishka Goenka, Creative Director, Myraid Activewear. “The textile industry is drastically shifting to futuristic fabrics which are not only functional but also focus on longevity and usability. Hence, Activewear brands have an upper-hand because their products are designed to perform, resist and sustain. Also, consumers have become more conscious and sustainable in their approach to invest in brands that offer products with longer shelf life.”According to Rishabh Oswal, Executive Director, Monte Carlo Fashion Ltd., which launched its activewear brand ‘Rock It’ last year finds the concept of activewear to be comparatively new for India. “Today, a significant number of people are motivated by good health and a fit life drives on various platforms. The activewear segment has emerged and is potent to tremendous growth in the years to come. Growing at a steady CAGR of 23.7 percent, the segment took a leap from Rs. 24,000 crore to Rs. 37,000 crore between the years 2014 and 2016. According to forecasts, the segment will grow at a CAGR of 11.3 percent by 2021,” he shares.“The bare necessities for the basic physical activities would be the fastest selling within the activewear category, such as yoga pants, leggings and sports bra. As casual culture continues further, leggings are becoming category crushers, replacing denim jeans. Sport bras are a vital part of this segment and have been one of the fastest selling products. Brands who expertise in sports bras have an upper hand as it is a technical garment with minimal costs and wastage, making it a profitable business with competitive price points,” says Sunishka Goenka.
“Activewear is still treated as a luxury in India despite the reasonable price tags offered by various labels. Traditional wear is still used for multi-purpose activities, women not coming out of their silos and middle-aged consumer group yet not tapped are some of the reasons that activewear is still struggling in the age of fitness fanaticism,” concludes Rishabh Oswal.For the new store launch, Manjula Tiwari, CEO at Future Style Lab, the parent company of Ancestry, said, “Ancestry provides an unparalleled, modern-day experience of old-style Indian artistries, and we’re sure that the brand’s offering will find much love and appreciation with our consumers in Kolkata. We’re truly excited about launching this store, and are thankful to South City Mall for providing us with an impeccable space and opportunity, right in the heart of Kolkata.”V-Mart, the world’s best performing department store chain in?2018 as per data compiled by Bloomberg, launched its 200th store in Mughalsarai, Uttar Pradesh. With this landmark achievement, the company has opened a total of 29 new stores in the current fiscal year so far.The 200th store is a key milestone for V-Mart, more so, because the brand added the last 100 stores in
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